Burchfolio
Overview
Burch is a textile supplier to the commercial interior design industry. They had a desire to fortify the brand as a design and color thought leader. Burchfolio was developed as an online creative hub dedicated to meeting designers in the creative process and be a one stop source for inspiration.
Problem Statement
As a smaller company, there was a hole in the company’s digital presence, developing burchfolio played a key role in establishing the company’s social media presence and developing brand awareness.
Contributors
Jess Willis - Content Creation
Jess Willis - Project Management
Laura Back - Design & Dev
Jenni Chilver - Design Lead
Technology
Photoshop
Premiere Pro
Trello
Process Development
The process of developing burchfolio required a proper project process and tracking system. The design team was not currently using any project management system, so I initiated, created, and implemented a process for the team. It enabled us to communicate and collaborate more effectively fueling the ability to develop this new creative hub.
Content Creation & Management
To support the development of the company’s digital presence I executed production of all social media content including researching, social planning, community management, capturing and editing imagery, copywriting, organizing a social media calendar, and utilizing marketing analytics tools to monitor and track online presence and consumer engagement.
