Wilson Blade v9
Overview
The Blade tennis racket franchise is the most-used performance racket franchise in the top 100 of both the ATP & WTA Tours. It is also one the most popular frame used by college players. Wilson launched v9 of the racket with improved specs and a new design.
Problem Statement
Overcome the trending story of players believing a competitor is the brand that knows most about player frames. Tasked with showing why the Blade frame remains one of the most popular rackets chosen by professional tour players.
Company
Wilson
Contributors
Jess Willis - Project Manager
Jonah Nolde - Art Direction
Tim McCaffrey - Art Direction
Jenna Saint Martin - Photographer
Mesa Lange - Producer
Albert Mur - Designer
Libby White - Designer
Technology
Figma
Workamajig
Notion
Resource Management
One of the primary challenges faced on this project was the allocation of resources in the realms of budget constraints and the creative team’s capacity. Negotiation was a frequent occurrence throughout this project. A roadblock of having two creative productions happening at the same time in different locations required a divide and conquer approach tapping creatives from other teams to lend a hand in bringing this campaign production to life.
Production Planning
The aim for this campaign was to feature 10 ad staff partners and capture all of them within two days, making for a complex production planning process. It was critical that all production participates were communicated with and understood the tight parameters we needed to operate within to pull off this shoot. This planning process required a nimble and precise run of show that was revisited many times but in the end was a proven success.
