Wilson Pickleball
Overview
Wilson is known as a leader in the sport equipment industry and with the rise of the game of pickleball they put their expertise to task in developing three new paddles to accommodate the different styles of players in the game.
Problem Statement
The business had a noticeable gap in its presence among the pickleball community. The creative team was tasked with creating a launch campaign that highlighted not only is Wilson in pickleball, but they are holding their pickleball products to the same high standards as their basketballs, tennis rackets, footballs, and other professional equipment.
Company
Wilson
Contributors
Jess Willis - Project Manager
Tim McCaffrey - Art Director
Eric Ryan Anderson - Photographer
Designer - Libby White
Technology
Figma
Workamajig
Notion
Production Assist
Serving as the production assistant to the racquet and sportswear team on this set I prepped clothing and accessories, managed shoot logistic and communication, and monitored the team on sticking to the production schedule.
Talent & Location Scout
This project took place during a period of significant team changes, necessitating additional support for location and talent scouting within a very short timeframe and a constrained budget. Through extensive outreach, leveraging professional connections, and negotiating effectively, I successfully secured both the location and talent under budget, marking a significant achievement.
